Cloud PBX is a virtualization of the company’s telephone management system, designed on a software platform with a marginal hardware part, offeringmany advanced features compared to the classic PBX.

In fact, in addition to sorting calls and offering voicemail services, it can have inside:

  • an automatic answering machine with preset call diversion;
  • call forwarding also to a mobile number
  • management of queues to other extensions or voicemail
  • fax function through e-mail
  • traffic history
  • black list and white list management and scheduling
  • possibility to make video conferences and video calls
  • integration with CRM and other corporate databases
  • extension to chat and instant messaging tools.


Cloud switchboard: what are the benefits?

The benefits of cloud PBX are many. It allows you to organize your workin a flexibleway, overcoming the concept of telephone extension associated with a telephone system, which can be simply replaced with a pair of headsets and a computer, and that of fixed workstation, thanks to access to its users from anywhere and with any device.

Working and managing smart working, then, will be easier than ever.

It can be connected to multiple devices to receive phone calls and offers a video conference function that can be accessed simply by dialing a number.

Thanks to its integration with CTI (Computer Telephony Integration) platforms, the performance of the phonebecome identical to those of the computer and bothdevices can be used to receive and make calls, either through an application for PC, tablet or smartphone (downloadable from the Play Store or Apple Store), or with special IP or VoIP phones.

The integrationof the switchboard with CRM systems, allows us to offer a high quality level of customer service. Ultimately, the PBX cloud is an advanced and integrated solution that allows you to create a system of Unified Communications and Collaboration suitable for the needs of companies of all sizes.


In addition to technologies, the difference between VoIP virtual PBX and traditional PBX reflects different ways of working. The ISDN system, in fact, belongs to an organizational structure in which the desk of the individual has a central role in production processes.

Hence the need for an “extension” combined with a fixed location, from which one rarely leaves to attend meetings in common rooms or to travel outside the office. Today, digital transformation is subverting this order of things, pushing toward approaches that reshape how people stay in the workplace. Approaches such as, for example, ABW (Activity Based Working), which subdivides environments according to the tasks to which the employee is called, or smart working, in which remote activity tends to take on the contours of normality and no longer the exception to the rule. In such a scenario, Unified Communications (UC) platformsbecome essential for their ability to converge communication towards the same individual, regardless of physical location.

That’s what the Cloud PBX does, because it disrupts the concept of the telephone extension associated with the fixed workstation. As demonstrated by, among others, theHot Desking, i.e., the ability to access one’s user profile anywhere and with any device, the SIP Forking, which enables multiple devices to receive the phone call, or the Conference Room in which you do not enter by opening a door, but simply by dialing a number.