Apple’s new models have begun to pique the interest of all kinds of people, from the fanatic to the curious, from the loyal customer to the new buyer.
And here they come! The latest generation of iPhones: iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max, as scheduled, were unveiled at the California Streaming Event on September 14, 2021.
Apple also revealed that the new iPhone operating system, iOS 15, will be available for download starting September 20.

Pre-orders for all new models in the series are open and from Friday, September 24, the new iPhones will officially be available for purchase. Those who pre-order, however, will receive the new iPhone directly to their doorstep on the day of worldwide release.


The main innovations introduced by Apple

Let’s go, therefore, to analyze the innovations introduced by the latest product from Apple:

  • Display and aesthetics:

    iPhone 13 features a flat-edge design and protective Ceramic Shield, with IP68 certification against dust and water infiltration (up to 6 meters deep for up to 30 minutes).There are five new colors for the standard and mini models: Pink, Blue, Midnight, Galaxy and Red.
    The design is very similar to the iPhone 12 series, except for the notch, which Apple tells us is 20% smaller. iPhone 13 and iPhone 13 mini are slightly thicker, with a thickness of 7.65mm higher than the 7.4mm of iPhone 12.
    The Super Retina XDR displaywith OLED technology of iPhone 13 and iPhone 13 mini are 6.1″ and 5.4″ respectively. Display. The refresh rate is 60Hz, so in this respect there is nothing new for the two less expensive models in the series. iPhone 13 Pro and iPhone 13 Pro Max are available in Graphite, Gold, Silver and a new shade of blue called Sierra Blue.
    The Proline features Super Retina XDR display with 1000 nits of maximum outdoor brightness and 120Hz refresh rate. This is the first time we’ve seen a 120Hz screen on an iPhone. This means the user experience will be much smoother.
    Apple’s proprietary technology automatically adjusts the refresh rate based on the content on your iPhone’s display. The technology is very similar to that already seen on iPads and other Android smartphones. Like its predecessors, the iPhone 13 Pro and iPhone 13 Pro Max have a 6.1-inch and 6.7-inch display, respectively, with a resolution of 1170 x 2532 and 1284 x 2778, respectively.

  • Camera:

    The iPhone 13’s rear camera sensors are positioned diagonally. iPhone 13 and iPhone 13 mini have a 12MP f/1.6 main camera and a 12MP f/2.4 wide-angle lens that should provide superior performance compared to iPhone 12.iPhone 13 Pro and iPhone 13 Pro Max feature three12MP cameras. There is a mainsensor with f/1.5 aperture, an ultra-wide-angle sensor with f/1.8 aperture and a telephoto sensor with f/2.8 aperture. The new telephoto lens has a focal length of 77mm and a 3x optical zoom. The total optical zoom extension is 6x.
    According to Apple, the iPhone 13 Pro’s camera can capture up to 2.2 times more light in low-light conditions, while the iPhone 13 Pro Max’s camera delivers up to 1.5 times better performance than its predecessors. Wide-angle cameras deliver up to 92 percent better resultsin low light, and with the new ultra-wide-angle lens, macro photography is coming to iPhone for the first time.
    Perhaps in some time, the ProResfeaturewill arrive for Pro models. The function is used to shoot and edit professional videos in ProRes or Dolby Vision, completing projects directly on the iPhone. The ProRes format records 4K video at 30fps directly with the Camera app on all Pro line models except the 128GB models. In this case, the resolution will be locked at 1080p.
    The new Photo Styles aren’t long in coming either: the Hue and Temperature levels you choose as your favorites are applied to every shot. Unlike the filters, however, they don’t alter natural aspects such as the tone and charge of the sky. We can find, of course, predefined styles created by Apple (including Brilliant, High Contrast, Warm and Cold), and directly others entirely editable at will.
    The new Cinemamodemakes shooting video innovative: it senses when a new subject is about to enter the frame, and focuses on it as soon as it appears. In addition, you can change focus and adjust the bokeh effect on saved video.

  • Specifications and performance:

    The iPhone 13 series features the A15 Bionic chip, which is compatible with 5G. The new SoC includes a CPU and GPU that are up to 50% faster than the competition, and the 16-core Neural Engine is capable of performing 15.8 trillion operations per second.For iPhone 13 and iPhone 13 mini, you can choose from 128GB, 256GB and 512GB of storage. The 64GB option is no longer available. iPhone 13 Pro and iPhone 13 Pro Max are also available in a 1TB version.
    As with iPhone 12, there is no charger included in the box, only the USB-C to Lightning cable. Wireless charging has a 15W speed on all four models.

    When it comes to the battery, Apple claims that the iPhone 13 series models provide superior battery life:

    • iPhone 13 mini achieves 90 minutes longer battery life than iPhone 12 mini.
    • iPhone 13 lasts 2.5 hours longer than iPhone 12
    • iPhone 13 Pro and iPhone 13 Pro gain 2.5 hours of battery life
    • iPhone 13 Pro Max can boast the longest battery life of any iPhone ever created.

    This was made possible thanks to some optimizations to the A15 processor and the new iOS 15 software.